William Watters

BiLL

WATTERS


Creative Art Director


This is about me 

and how I got into art

direction.


I’m an Art Director, Designer and Generative AI specialist, as well as a visual artist in my spare time and father to little Vincent. With 20 years of experience at major agencies in Brazil and around the world, I combine hands-on expertise, curiosity, and technology to create innovative solutions. I’m highly skilled in the Adobe Suite and turn pixels and prompts into powerful creative results, with recognition from the world’s leading creativity festival. I see my work as a bridge between creativity, technology, and experience, crafting ideas that strengthen the connection between people and brands.



Tiger/Heineken/F&N/Budweiser/StellaArtois

Guinness/Jack Daniels/Coca-Cola/Pepsi/NotCo

P&G/Unilever/Mitsubishi/Jeep/Fiat/Intel/Vivo

And other – top brands – around the world®