— CLIENT
Tiger SOJU
— PROJECT
Feel the Twist
— ROLE
Art Direction
Graphic Design
— AGENCY
LePub APAC
Tiger Beer launched Tiger Soju Infused Lager, a smooth, lightly sweet lager inspired by the global rise of K-culture and the popularity of soju. Designed for Millennials and Gen Z, the new product brings unexpected flavour fusions and a spirit of bold experimentation.
To introduce this new world, Tiger partnered with G-DRAGON as its Global Ambassador. A cultural icon shaping music, fashion and art, he leads the “Feel the Twist” campaign, embodying Tiger’s fearless attitude and inspiring people to unlock their creativity without fear of judgment.
Tiger Soju Infused Lager launches in four flavours — Gutsy Grape, Cheeky Plum, Wonder Melon and Punchy Peach — marking one of Tiger’s biggest and boldest collaborations to date.
